About us

We areIntentional

Hello! Let's take you behind the scenes.

We're a collective of seasoned product and technology leaders

We’re all about delivering real value—clarifying strategy, shaping teams, and focusing operations.

We know how traditional strategy consulting can fall short: decks collecting dust, no actionable path, poor knowledge transfer, and the dreaded bait-and-switch with junior analysts. We’re here to change that.

We do things differently.

We start with your leadership to ensure informed buy-in—bringing insights from other industries and enforcing data-driven decisions. We thrive on healthy debate, and shun confirmation bias. If we disagree, we'll make our case transparently.

Next, we take a cross-functional approach to drive understanding, adoption, and action throughout your organization. Partnering with your management layer, or filling leadership gaps as requested, we ground strategy in your business reality with clear tactics and aligned teams.

Then, we let you run with it. Your empowered teams take the lead. When you see the results, we hope you’ll call us again.

We're here to help you tackle new challenges, not keep you stuck on the same ones.
how we work

Our Collaborative Principles

Advise with
pragmatism

We are pragmatic not dogmatic. We recognize that alternatives to our best practices are possible, viable and, in some cases, better. The right solution is the one that works for your culture, team, and business.

Be intellectually
honest

We bring structure and clarity where there is ambiguity. We question assumptions and bias. We acknowledge weak points and unknowns openly. We build conviction through evidence. We tell you what you need to hear, not what you want to hear.

Drive
to action

We create precise calls-to-action, not decks that sit on shelves. We empower leaders to carry forward and iterate on our thinking. We communicate concisely and efficiently. We are enthusiastic advocates for change.

Create lasting
impact

We deliver value that sustains itself. We are motivated to build systems that evolve over time. We help align incentives. We bring a long-term perspective in rooms dominated by short-term goals. We train new behaviours.

Always
bring levity

We enjoy the chaotic collision of people, cultures, ideas, and opinions. We promote psychological safety. We welcome silliness, creativity, and joy. Work should be fun.

Advise With Pragmatism

We are pragmatic not dogmatic. We recognize that alternatives to our best practices are possible, viable and, in some cases, better. The right solution is the one that works for your culture, team, and business.

Be intellectually honest

We bring structure and clarity where there is ambiguity. We question assumptions and bias. We acknowledge weak points and unknowns openly. We build conviction through evidence. We tell you what you need to hear, not what you want to hear.

Drive to action

We create precise calls-to-action, not decks that sit on shelves. We empower leaders to carry forward and iterate on our thinking. We communicate concisely and efficiently. We are enthusiastic advocates for change.

Create lasting
impact

We deliver value that sustains itself. We are motivated to build systems that evolve over time. We help align incentives. We bring a long-term perspective in rooms dominated by short-term goals. We train new behaviours.

Always bring
levity

We enjoy the chaotic collision of people, cultures, ideas, and opinions. We promote psychological safety. We welcome silliness, creativity, and joy. Work should be fun.

Our Team

Our team is fully remote across Canada and we work with clients, experts and partners across North America and Europe.

Want to learn more? We’d love to chat, email us at hello@intentional.team

Tom Walsham

Principal and Founder

Tom is the founder & principal consultant at Intentional. He is on a lifelong pursuit to find where the bad ideas are born, and systematically fix them. This led to founding Intentional in 2021, with the goal of bringing intentionality to the typically ad-hoc (or absent) disciplines of strategic planning, organizational design, and product/tech roadmaps.


The principles behind Intentional draw on a career that started in philosophy, winding through sysadmin, software dev, and product management before a move to TWG, a boutique software consultancy. There he wore a lot of hats, built out teams of multiple disciplines, before backing away slowly after an acquisition by Deloitte.

Tom is the founder & principal consultant at Intentional. He is on a lifelong pursuit to find where the bad ideas are born, and systematically fix them. This led to founding Intentional in 2021, with the goal of bringing intentionality to the typically ad-hoc (or absent) disciplines of strategic planning, organizational design, and product/tech roadmaps. The principles behind Intentional draw on a career that started in philosophy, winding through sysadmin, software dev, and product management before a move to TWG, a boutique software consultancy. There he wore a lot of hats, built out teams of multiple disciplines, before backing away slowly after an acquisition by Deloitte.

Neha Thanki

Consultant

Neha is a third culture kid and a lifelong student of resourcefulness in the face of rapid change. She’s obsessed with helping teams identify how they’re getting in their own way, and then helping them get out of it.

With extensive experience in tech, Neha has led multi-disciplinary teams to bring products to market across various industries. She is skilled in product innovation methodologies, digital strategy, and team development.

Before joining Intentional, she was the Senior Director of Strategy at TWG and a Senior Manager at Deloitte Canada, where she helped large enterprises operationalize and scale methods of investment evaluation, product creation, and people connection.

Neha is a third culture kid and a lifelong student of resourcefulness in the face of rapid change. She’s obsessed with helping teams identify how they’re getting in their own way, and then helping them get out of it. Over her 20 years in tech, Neha has developed deep experience in leading multi-disciplinary teams bringing products to market across a variety of industries. She is skilled in product innovation methodologies, digital strategy, and team development. Prior to joining Intentional, she was the Senior Director of Strategy at TWG, and Senior Manager at Deloitte Canada where she helped large enterprises operationalize and scale methods of investment evaluation, product creation, and people connection.

Sihan Shi

Consultant

Sihan is a product and strategy consultant, who genuinely values building productive relationships through her work. As a result, she’s attended several weddings of her clients and coworkers over the years.

Not satisfied with just one vocation, Sihan started her career in Marketing before broadening her skill sets into software, guiding cross-functional teams to deliver actionable solutions for scaling, technology-led organizations.

When not working with her clients, Sihan volunteers as a Director for APM Canada, a program focused on providing access for under-represented peoples to product training and mentorship to Associate Product Managers early in their careers.

Sihan is a product and strategy consultant, who genuinely values building productive relationships through her work. As a result, she’s attended several weddings of her clients and coworkers over the years.Not satisfied with just one vocation, Sihan broadened her skill sets into software, guiding cross-functional teams to deliver actionable solutions for scaling, technology-led organizations.When not working with her clients, Sihan volunteers as a Director for APM Canada, a program focused on providing access for under-represented peoples to product training and mentorship to Associate Product Managers early in their careers.

Dexter Shepherd

Consultant

A walking paradox, Dexter is happiest when he’s adventuring outdoors, away from all things tech. At Intentional, he spends (and genuinely enjoys!) his time understanding tech market dynamics, so that he can help clients identify opportunities, craft strategies, and empower product teams to execute on them.

With a background in sustainability, his start in tech came while working at an ecovillage in the rainforests of Belize, where he realized their main issue was a lackluster web presence. Since then, he’s spent the last decade consulting across 17 different industries, advising clients ranging from pre-seed startups to Fortune 50 companies on all things data and product development.

A walking paradox, Dexter is happiest when he’s adventuring outdoors, away from all things tech. At Intentional, he spends (and genuinely enjoys!) his time understanding tech market dynamics, so that he can help clients identify opportunities, craft strategies, and empower product teams to execute on them. With a background in sustainability, his start in tech came while working at an ecovillage in the rainforests of Belize, where he realized their main issue was a lackluster web presence. Since then, he’s spent the last decade consulting across 17 different industries, advising clients ranging from pre-seed startups to Fortune 50 companies on all things data and product development.

Our Partner Network

We focus on what we love and excel at...

...leaving the rest to the experts. That's why we've curated a network of top-tier companies that are leaders in their fields, from growth to engineering to marketing.

Need a recommendation? Let us connect you with the best:
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get in touch

Say hello!

To start a conversation about working with us, or joining our collective or Partner Network, reach out to us at: hello@intentional.team