Most organizations have started adopting AI tools, but few have changed how they think, build, and operate because of AI. AI-native orgs are designing how they work around AI capabilities, and setting a new baseline. You need to catch up.
What most orgs are doing
✕Buying Copilot licenses and calling it AI adoption
✕AI bolted onto existing workflows, teams resisting change
✕Pilot projects that never scale. A few ✨ on your existing product
✕Waiting for AI tools to be ready for your team to use
✕Risk & compliance teams requiring 6-month studies before adoption
What AI-native looks like
✓Flexibility to adopt the leading tools as they emerge
Four things we do for leadership teams and investors, each shaped by five years of working at the intersection of AI and org transformation.
Strategy
We assess your company and market for AI opportunity and threat. This is not deckware. It's a clear-eyed view of where you are, where AI is going, and what the gap means for your business in 2 years.
Transform
It is time to redesign how your teams build, ship, and operate. AI at the core, not bolted on the side. Full org transformation informed by the playbooks we've been running since before the hype started.
Upskill
We make your people dangerous. It's too late for a lunch-and-learn to make enough impact. Real capability building that changes how product, engineering, operating teams, and leadership think about what's possible.
Prototype
A key advantage of creating with AI is cycle time: the time between idea and a working prototype you can test with your team or customers. Let's show you how to build the muscle of building. Check out our own experiments in our Lab >
Portfolio Review
Do you know where your portfolio companies are at with their AI adoption maturity? We evaluate AI readiness across your portfolio companies, and identify gaps, opportunities, and strategic threats. A clear-eyed view of which bets to make in an AI-native market.
Internal Operations
From dealflow automation to reporting pipelines, we help investment teams run leaner with AI. Not a chatbot bolted onto your CRM, but real workflow redesign that compounds time savings across your team.
Diligence
Our approach to technical diligence is not a check-the-box audit. We use our product experience to evaluate the tech & team against the roadmap, and tell you if they can deliver. We've de-risked over $1B in investments and M&A transactions in the past 5 years, so we know what great looks like.
Intentional Plus
Ongoing access to our AI expertise on retainer. Proactive alerts, quarterly and bespoke reports, regular and ad-hoc office hours, and access to our deep expert network for targeted questions. Insurance against the shifting sands of the current AI landscape.
Our story
The world just caught up to where we've been.
We've been working deep with AI-first companies since before ChatGPT existed. Here's the short version.
Founded. Early clients include GPT3 early adopters
2021
Diligence and Advisory for AI-first orgs, LLMs as a key tool
2022
ChatGPT launches. Nov '22
Org transformations across fintech, logistics, SME clients
2023
GPT-4, enterprise AI rush begins
Training eng & product teams on coding agent adoption
2024
Coding agents go mainstream
AI implementation in operations and GTM. Started our labs
2025
AI agents reshape workflows
Leading AI-native transformation for incumbents
2026
AI-native becomes table stakes
What clients say
Don't take our word for it.
Intentional was critical to our year-long transformation at EQ Bank. They pushed our bar to go beyond Canadian standards to build a world-class technology and product team.
EQ Bank
Intentional's ability to balance tech knowledge with strategic thinking and clear communication have made them a joy to work with.
Tapestry Community Capital
Deliberate, thoughtful, and challenging: bringing in Intentional has helped us accelerate the push to meaningful innovation and team strategy.