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intentional?

AI-native consulting for the era that just started.

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Trusted by

Investors
Buildgroup
Cynosure Partners
Unbundled Capital
Scaleups
SoundHound AI / Amelia
tms.ai
Carbon6
Cybrary
Tapestry
Flowspace
Mejuri
Tenfold
Casetext
Enterprise
EQ Bank
Interac
Beem Credit Union
LA Galaxy
Numisma Bank
GS1

What Is AI-native?

Most organizations have started adopting AI tools, but few have changed how they think, build, and operate because of AI. AI-native orgs are designing how they work around AI capabilities, and setting a new baseline. You need to catch up.

What most orgs are doing

  • Buying Copilot licenses and calling it AI adoption
  • AI bolted onto existing workflows, teams resisting change
  • Pilot projects that never scale. A few ✨ on your existing product
  • Waiting for AI tools to be ready for your team to use
  • Risk & compliance teams requiring 6-month studies before adoption

What AI-native looks like

  • Flexibility to adopt the leading tools as they emerge
  • Workflows redesigned around AI capabilities
  • Org structure that evolves with the technology
  • AI & Data building moat in your product strategy
  • Cross-organization adoption, continuous learning
See where things stand on Pulse — our AI briefing for operators →

What we do

We change how your organization works .

Four things we do for leadership teams and investors, each shaped by five years of working at the intersection of AI and org transformation.

Strategy

We assess your company and market for AI opportunity and threat. This is not deckware. It's a clear-eyed view of where you are, where AI is going, and what the gap means for your business in 2 years.

Transform

It is time to redesign how your teams build, ship, and operate. AI at the core, not bolted on the side. Full org transformation informed by the playbooks we've been running since before the hype started.

Upskill

We make your people dangerous. It's too late for a lunch-and-learn to make enough impact. Real capability building that changes how product, engineering, operating teams, and leadership think about what's possible.

Prototype

A key advantage of creating with AI is cycle time: the time between idea and a working prototype you can test with your team or customers. Let's show you how to build the muscle of building. Check out our own experiments in our Lab >

Our story

The world just caught up to where we've been.

We've been working deep with AI-first companies since before ChatGPT existed.
Here's the short version.

Founded. Early clients include GPT3 early adopters
2021
Diligence and Advisory for AI-first orgs, LLMs as a key tool
2022
ChatGPT launches. Nov '22
Org transformations across fintech, logistics, SME clients
2023
GPT-4, enterprise AI rush begins
Training eng & product teams on coding agent adoption
2024
Coding agents go mainstream
AI implementation in operations and GTM. Started our labs
2025
AI agents reshape workflows
Leading AI-native transformation for incumbents
2026
AI-native becomes table stakes

What clients say

Don't take our word for it.

Intentional was critical to our year-long transformation at EQ Bank. They pushed our bar to go beyond Canadian standards to build a world-class technology and product team.
EQ Bank
Intentional's ability to balance tech knowledge with strategic thinking and clear communication have made them a joy to work with.
Tapestry Community Capital
Deliberate, thoughtful, and challenging: bringing in Intentional has helped us accelerate the push to meaningful innovation and team strategy.
Interac

Let's talk about where AI sits in your org.

We know it's a lot. Let's just have a chat.

Get in touch